237.130_A2_Wk4_Task2_Seeing the World_World Views

Seeing the World / World Views

Part of understanding the myth of the photographic truth comes with understanding the way in which ideologies/ world views, act like filters in which visual texts are perceived by their viewers. As well as those ideologies/ world views already possessed by a viewer having effect, visual texts also have the ability to reinforce ideas that become ideological or worldly. Visual texts are often viewed on plaforms that can be accessed and are reachable by wide demographic, making them highly influential in their often quite subliminal messages.

The different use of colour, composition, light, what is the focal point, the angle of shot, the movenment of shot, the reinforcing or critiquing of stereotypes, the things that can be considered “expected” and “typical” or “predictable”, are all components of visual text mediums that are used to communicate different things. For instance, a visual heiarchy (what is most demanding in the frame, what is given the most importance due to the initiation of given components) has the ability to represent a social heirachy, therefore reinforcing a social ideology.

A viewers own ideology or world view offers them an different perspective of a visual text based on their beliefs and developed understandings that are either supported, criticized or extended by the visual text.

Ideology, like the myth of truth photographic, exists as something detached from reality, although both offer a close expression of it. Similarly, the ideologies of certain cultures, the vary earth’s population has in the way they view, separate people and creates a disconnection based on conflicting view points. The world in this sense, is not totally harmonious, beliefs although connecting people, can disconnect the world, we can live in different realities purely because we do not believe what is deemed convincing by other, louder, figures.



Gilbert, Greg. “Ideology: Why in Western Countries Do We Allow Inequality to Continue?” Lecture Presentation. Massey University, Wellington. 21 Apr. 2016. Lecture.

Osterman, Mark. “A Photographic Truth.” YouTube. The Met, 26 Oct. 2012. Web. 01 May 2016.

Sturken, Marita, and Lisa Cartwright. “Images, Power and Politics.”Practices of Looking: An Introduction to Visual Culture. Oxford: Oxford UP, 2001. N. pag. Print.

Whyte, Dick, and Erna Stachl. “World Views, Perspectives and Approaches.” Lecture Presentation. Massey University, Wellington. 21 Apr. 2016. Lecture.


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